un-chocolate?

I am really curious how you can have a "chocolate" flavor of something that tastes absolutely nothing like actual chocolate. This is something I haven't experienced in my life until tonight. Like...

a brownie that tastes nothing like chocolate.
hot fudge that tastes 2% like chocolate.
chocolate ice cream that tastes nothing, but nothing, like chocolate.

See, tonight I went to Maggie Mudd for an enormous banana split brownie sundae with caramel and hot fudge. I shared it with a friend. We got three flavors of ice cream-espresso, pecan praline (which come to think of it had no nuts, hmm) and chocolate. The chocolate was incredibly dark, more the color of chocolate sorbet than actual ice cream. All the ice creams were in general entirely too sweet, which I'd suspected they might be from what I'd had there before. What baffled me most about the whole experience was the utter lack of chocolate flavor of any kind. When I asked the scooper kids what was in the chocolate flavor, they said it was "some kind of chocolate chips and cocoa powder." I'm gonna try to find out, cause it was completely bizarre. Since they do a lot of dairy-free products I'm wondering if they don't use actual chocolate at all in any of their products.

Enough complaining. In the morning one of my best friends ever comes to town. I am going to take her to the farmer's market, because she is a farmer, and I am really curious to hear what her take will be on the FPFM.